Resume

Education Background

2019.08 - 2024.6

Bachelor of Arts: Media Analytic, Minor Digital Art

2023.06 – 2023.08

EE-Media

Intern HR

Artist Selection: Receiving and reviewing various email submissions, including videos, audio, photos, and resumes, to determine which candidates may meet the selection criteria. Actively searching for potential artists on different social media platforms, possibly engaging with creators on the platforms to find suitable talent. Establishing contact with candidates, providing feedback, arranging interviews, and managing the selection process to ensure the smooth progress of the artist selection process

Recruitment Poster Design: Initiated discussions with supervisors to establish recruitment event objectives and artist recruitment criteria. Conducted thorough reviews and enhancements of prior recruitment event posters, with a focus on refining details. Skillfully determined theme colors and selected fonts while creating the poster

2021.01 – 2021.04

TBD International Education

Consulting Assistant

Poster Design: Analyze the target audience demands and product features of the advertising company, and utilize Adobe Illustrator software to design more than 10 promotional posters that align with the writing course. These posters aim to capture the attention of students and provide promotional support for the product determined theme colors and selected fonts while creating the poster

Problem Solving: Responsible for liaising with more than 20 students, understanding their course product needs, providing one-on-one guidance for their school selection and application processes, and helping to resolve various challenging issues. This has earned recognition from both leaders and students

Career Planning: Supervising students in completing the MBTI personality test and Holland's career interest test, compiling and analyzing the test results, and providing detailed interpretations for students to accurately identify their personality traits and interests. This data support aids students in selecting their professional direction

2016.09 – 2019.08

ArianaGrandeOnline, SinaWeibo Official Account

Editor

Account Operations: Responsible for the daily operations of the Ariana Grande Online SinaWeibo official account, including content posting, event reporting, tracking hot topics, and ensuring timely updates on Ariana Grande's news stories. During the tenure, the Weibo fan base grew by 400% • Event Organization: Led the organization of multiple concert promotion events, overseeing tasks such as poster design, advertising placements, media coordination, and fan engagement, which increased the visibility and impact of the events

Event Organization: Led the organization of multiple concert promotion events, overseeing tasks such as poster design, advertising placements, media coordination, and fan engagement, which increased the visibility and impact of the events

Promotion and Marketing: Understanding the features over 50 products, effectively created and published promotional sales content, and assisted in obtaining official products while organizing group purchases

Business Partnerships: Collaborated with Universal Music Group staff to promote the Chinese version of the album "Dangerous Women," enriching the content of the Weibo account's operationsing official products while organizing group purchases

2018.06 – 2018.08

Fairsong Advertising Company

UI Design Assistant

Website Optimization: Responsible for designing the homepage of the client company's PC and mobile websites, including but not limited to banners, icons, product detail pages, etc. This has improved the effectiveness of advertising campaigns and resulted in an increase of over 1500 users for the client's company website in a short period of time

Advertisement Production: Collaborating with the marketing department to understand the client's requirements, analyze specific design concepts and directions. Using PR editing software to create 2-minute product promotional videos that perfectly showcase the features of the food and the company

Design：Proficient in using Photoshop, Illustrator, InDesign, Premiere, XD, Figma, Sketch

Analytics：Skilled in using Tableau, Google Analytics, BrandWatch, Excel, and other software for data statistics and analysis.

Certifications: BrandWatch Foundation Certification, Google Analytics Certification

Language Proficiency: English, Mandarin, Cantonese